One of the best ways to build your business is to ensure that you are visible. As the saying goes, “out of sight, out of mind.”
Many people assume that the only way to form a business relationship is through a sales call. Those certainly have their place, but in Golden, relationships are just as likely to be formed through social contacts and referrals.
The Golden Chamber is the first place to go, to start meeting other business owners. Attend their events, including breakfasts, luncheons, and ribbon-cuttings. Bring your cards, and take time to talk to fellow members and ask about their businesses. If you’re under 40, join the Golden Young Professionals. This group meets more often, for breakfast and after-work drinks, and they do service projects together. If you have a business downtown or on South Golden Road, attend the Downtown Merchants or South Golden Road Merchant meetings.
Golden also has an active service club culture, and the Golden Rotary, Lions, Kiwanis, and Optimist clubs provide good ways to form friendships with local professionals. The Rotary Club is launching a new “satellite club,” aimed at busy professionals who hesitate to commit to weekly meetings. This group plans to meet every other week and do some of their meetings through conference calls. Their first service project is working at the Library’s Spring Whale of a Used Book Sale. For more information about the Rotary Satellite Club, contact Tyler Freeman at 303-278-4747 X 114 or 720-454-2830.
Finally, make sure your business is listed on Golden’s key websites: www.goldencochamber.org (chamber members only), visitgolden.org (inside the city limits only), and golden.com (inside city limits and Pleasant View). As you probably know, the web is now the first place people check when they need a local service. Make sure your business is there, when they go looking for you!