As business owners, we all strive to attract new customers. You may use direct mail, e-newsletters, print ads, or any of a dozen other ways to reach customers. One thing shared by most forms of marketing is cost–in time, in money, or both. It’s important for any business to target their marketing efforts as efficiently as possible. Where are you most likely to find a receptive audience for your message, and how do you reach those people?
Are you doing anything special to target the Golden market? People who live or work close to your business are likely to be your most loyal and frequent customers. You just need to help them discover you!
Fortunately, Golden has a thriving Buy Local program, and it’s set up specifically to help people discover Golden Businesses. When the City of Golden decided to create a Buy Local program, they chose to partner with Golden.Com, a local website that focuses exclusively on life in the Golden community. Golden.com covers two topics every day: What’s Happening in Golden? and Golden Business News.
Golden Business News promotes a Golden business every day of the year. It goes to subscribers via email or news reader, and it appears on the Golden.com home page. Each Business News post reaches about 1,000 people, and most of them live or work right here in Golden. Businesses often notice an immediate “bump” in traffic on the day they’re featured.
Now here’s the best part: this service is FREE to businesses that are based within the city limits of Golden. The City pays for Business News out of economic development funds.
Is your business having a sale? Featuring a seasonal dish? Offering a new service? Just call Barb Warden at 303-278-2701 or email her at [email protected]. She’ll broadcast your news to 1,000 interested Golden consumers.
That’s all there is to it! It’s easy, it’s effective, and it’s FREE.
Barb Warden, Golden.Com, 303-278-2701, [email protected]