SWOT your PR Strategy

In thinking through a PR strategy that works, it may be helpful to get a group of friends, co-workers, or investors together and have a brainstorm session using the SWOT method.  The chamber has offered classes on SWOT, and it can be highly beneficial.  This method...

PR For Your Business

The best PR you can have is a good reputation.    Always be honest.    Under promise and over deliver.    Treat your customers right.   Include testimonials on your website and print materials.    Tell stories about how you have helped people achieve their own...

Building Your Business: Visibility

One of the best ways to build your business is to ensure that you are visible.  As the saying goes, “out of sight, out of mind.” Many people assume that the only way to form a business relationship is through a sales call.  Those certainly have their...